FOCALPOINTSTUDIO
BEYOND THE BOTTLE
TELLING THE REAL STORY OF A GLOBAL VODKA BRAND
We have spent the past year with Au Vodka, creating a series that captures the brand in its most authentic form. The good, the bad and everything in between. Along the way we have travelled with the team, including an incredible trip to Texas, and we are still filming as the story unfolds. From day one the business has been welcoming, opening its doors and letting us get fully involved. Beyond the Bottle is far from finished, and we are excited to share what comes next.
We started the WORLDS fastest growing Vodka Brand | Beyond The Bottle - Episode 1
Jake Paul Vs. Mike Tyson Fight | The Craziest Texas Trip! | Beyond The Bottle - Episode 2
We Built a £5 MILLION HQ | Beyond The Bottle - Episode 3
THE RESULTS
The Beyond the Bottle series has given Au Vodka a new way to connect with its audience. Each episode has pulled back the curtain on the brand, showing the reality of running one of the UK’s fastest growing drinks companies. By sharing both the challenges and the wins, the series has strengthened credibility with customers and highlighted the people, ideas and energy that drive the business.
Short-form edits have also carried the story onto Instagram Reels, TikTok and YouTube Shorts, allowing the best moments to reach new audiences across different platforms. Beyond numbers, the series has established a content format that can continue to grow with the brand, giving Au Vodka a consistent and authentic voice in the market.