FOCALPOINTSTUDIO
BEN FRANCIS / GYMSHARK
DOCUMENTING THE RISE OF A GLOBAL FITNESS BRAND
Our journey with Gymshark and founder Ben Francis began in February 2019 and ran through until June 2023. What started as a one-person role dedicated to Ben’s social content quickly grew into a three-person team producing videos that reached millions. In that time we documented some of Gymshark’s biggest milestones, including the moment the brand became a unicorn, the opening of new offices and flagship stores, and the advice Ben shared with a new generation of entrepreneurs.
Working side by side with Ben for years, we helped grow his platforms by hundreds of thousands of subscribers and followers, with content that balanced behind-the-scenes access, brand storytelling and practical business insight. It was a body of work that not only captured Gymshark’s growth but also cemented Ben as one of the UK’s leading founders.
GYMSHARK IS A $1.45BILLION BRAND - HOW IT HAPPENED
Look inside our brand new DREAM office
A message to my 23 year old self.
THE RESULTS
Our work with Gymshark and Ben Francis played a major role in building his online presence and documenting the rise of one of the UK’s fastest-growing brands. The content amassed millions of views across YouTube and other platforms, adding hundreds of thousands of new subscribers and followers in the process.
Beyond numbers, the videos created a direct connection between Ben and Gymshark’s community. By showing behind-the-scenes moments, landmark achievements and honest business advice, the content reinforced Ben’s position as a leading voice for young entrepreneurs. The result was a long-term body of work that continues to be watched, shared and referenced as part of Gymshark’s story.